The NBA is turning to virtual sports betting to appeal to European fans, and to compete with continental rival the EuroLeague. Last month, the NBA announced a betting game called...
The Sacramento Kings aren’t sure when California will legalize sports betting, but the NBA franchise is putting the preparation work in now so that it can hit the ground running...
NEW YORK — It’s something of a little kid’s dreams. You’re mounted on a pegasus flying high above a forest, collecting jewels as you weave around trees. You’re riding a horse and lassoing cowboys on a dirt road in the Wild West. You’re shooting at tanks on a snowy battlefield. These are but a few […]
LeBron James, Lady Gaga, and Coca-Cola have a problem… A problem that besieges the loftiest gamut of celebrities and brands. A problem that undercuts the very status and interrelationship with the fans they have built. A problem that is not going away anytime soon–potentially decimating connections and earning power ramifications. For as much as social […]
A fan is at the local sports bar watching the game. The bartender asks whether to add another drink to the tab or not. The fans wallet is feeling a little empty, just a few dollars to spare. But the fan has a hunch what the outcome of the next play will be and wishes to place a bet on it… The scene just described is a likely and typical one among sports bars across the country. The propensity of such a scenario surely rises during a hotly contested game, or after a few rounds of drinks, of course. There’s a natural symbiotic relationship that manifests itself daily within this setting. And the proliferation of second-screen mediums have only enhanced...
![[INFOGRAPHIC] LeBron James, Lady Gaga, and Coca-Cola Have a Problem](http://www.sporttechie.com/wp-content/uploads/2014/03/LeBron-James-Lady-Gaga-and-Coca-Cola-Have-a-Problem-Web-Graphic-2-300x158.jpg)
