In boardrooms across the country, companies are talking about how they can get a piece of the esports industry. It’s not simple: the esports space is complex and for brands to be successful, they must first understand the competitions themselves and then the audience. So what do brands need to know about the world of […]
The Big East Conference has partnered with ESL to bring esports to select schools in the conference at the Big East Esports Invitational that starts on March 19th. There has been a lot of institutional support for collegiate esports recently but this pilot program, backed by industry leaders ESL, will help push participating colleges to […]
During a recent visit to the dedicated Brooklyn team house for his North American esports squad, Team VGJ Storm, Nets point guard Jeremy Lin spoke about wanting to instill a proper “team culture and healthy habits” in his Dota 2 players. Lin is a co-owner of the Storm and its China-based Team VGJ counterpart, Thunder, […]
Arlington, Texas has announced plans for a 100,000 square foot esports stadium in its downtown entertainment district. The stadium will be the largest esports venue in North America by a wide margin. “I know the gaming community across the globe is going to fall in love with this stadium and with Arlington,” Arlington Mayor Jeff […]
Esports are coming to colleges around the country with the creation of varsity programs and unofficial leagues. One of the collegiate leaders in esports is UC Irvine. It was one of the first colleges to have a varsity program and built the first esports arena on a college campus. UC Irvine’s influence in esports has […]
