Well Snapchat users, Under Armour has something new for you. Scrolling through the Discover page, you might find yourself clicking on a new game to play. The game, It Comes From Below, stars NFL MVP and Carolina Panthers quarterback Cam Newton. And instead of just watching him quickly dodge various objects, the game allows you […]
Team Liquid, an eSports franchise, announced the sale of the controlling interest of the team to an ownership group called aXiomatic that includes professional sports owners Peter Guber, Ted Leonsis and Magic Johnson. Guber and Leonsis will serve as Co-Executive Chairmen of the new ownership group. Guber is an owner of the Golden State Warriors […]
In 2015, the League of Legends Worlds championship tournament accumulated about 36 million unique viewers. A number that far exceeds the 14.7 million that watched the 2015 World Series and also beat out this past NBA Finals Game 7 which was announced as the most watched NBA game on ABC. Perhaps with these statistics in mind, Yahoo! Inc. […]
EA Sports is “in the game.” Soccer that is. Just days after reinforcing its partnership via a new contract with the Premier League to solidify its “lead partner” status, EA inked a three-year global deal with Manchester United FC. With the deal, EA will become the club’s official video game partner. The digital focus of the Manchester deal will […]
eSports has always been a medium that has done well with live streaming. With online video platforms like Twitch, eSports have grown up on the Internet rather than more conventional broadcast platforms. To further this digital environment for eSports, Twitter just added eSports to their ever-broadening array of live streamed sporting events, by hosting a feed of Eleague’s […]
