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How Dow Chemical Is Prepping Team USA For Luge In PyeongChang

The two sports might only seem loosely connected: race cars thundering around an asphalt track and sleds speeding down the winding arm of an ice track. But at The Dow Chemical Company, engineers are borrowing from techniques they’ve longed used for NASCAR to make the USA Luge Team quicker at the PyeongChang Winter Olympics. A partner […]

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NFL Engineers’ Concussion Research Could Mean Position-Specific Helmets

The NFL provided the first research update of its Engineering Roadmap, offering data from its video review of every concussion-inducing play from the past two seasons in hopes the work can “galvanize new ideas,” said Jeff Miller, the league executive charged with overseeing health and safety. One early espoused proposal by Jeff Crandall, the Ph.D. […]

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Under Armour Technology, Not Apparel, Shines In Earnings Results

Under Armour’s revenue last quarter wasn’t led by its popular line of athletic shoes, apparel and accessories as the company continues to struggle from declining retail sales, but by a newer technology division that involves collecting athlete data. The company is looking to transition from a retail company into one of the world’s largest connected […]

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Sensoria Launches Smart Running Sneaker, Eyes Apparel Partners

Sensoria, the company behind a line of artificially intelligent sportswear, is launching its first branded running sneaker with built-in sensors that can help runners make tweaks to their stride to avoid injury.  The company’s new sneakers will have three textile sensors built into the sole that can detect metrics about the way a runner’s foot […]

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Zwim Smart Goggles Offer Real-Time Data Monitoring For Swimmers

Swimming is a sport that requires execution and precision. However, figuring out what needs to be improved upon can be difficult without the right equipment. The new Zwim goggles are ready to be the go-to item for swimming workout data, as they feature a heads-up display that allows users to monitor workout data in real […]

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