After ongoing development and research, Adidas and Parley have finally unveiled their new sneakers made entirely of ocean plastic trash. The research team involved showcased their design for the shoe last year, and now have officially brought the product to life. As Adidas continues to adopt new materials, the inclusion of these sustainable aspects on […]
Shock Doctor, a mouthguard technology company, and the National Basketball Association (NBA) have announced a partnership to promote the use of mouth guards in all levels of play. In addition to the deal, Shock Doctor has been named the official mouthguard of the NBA, Women’s National Basketball Association (WNBA), NBA Development League (NBA D-League) and […]
During Lenovo’s Tech World event in San Francisco this past week, the company revealed a smart running shoe that provides almost everything a fitness tracker can do without needing to bring along the extra hardware (i.e. wristbands, phones, etc.) The smart shoe is the first product of The Smart Moving Platform, a collaboration between Vibram, Lenovo […]
37.5 degrees Celsius: The ideal core body temperature for comfort and performance. If you’re able to keep your body at this specific temperature throughout your workout, then evidence suggests level the of performance will theoretically increase. But the question here is how can this be achieved? Cocona’s 37.5 Technology thinks it could be the answer. This technology […]
Active wear is being combined with technology via a new partnership in the workout market. Sportswear company, Nakeid and electronics company, Xiaomi are joining forces with a fitness package. Nakeid is a new London-based sportswear brand for women that allows customers to design their own personal cycling, running or triathlon suit. Customers can choose their […]
