Before every Boston Celtics tip-off at TD Garden this season, the “Boston Rising” video that features green light-emitting drones taking flight alongside the players is shown to pump up the fans. The game day intro is powered by futuristic technology, and the Celtics are rising as well on the court. They’re off to a 9-2 […]
With 2017 NBA All-Star festivities in New Orleans this weekend, fans will now be able to message with their friends using Utah Jazz forward Gordon Hayward and Boston Celtics point guard Isaiah Thomas in emoji form, among other All-Stars. Newly-formed digital agency Hijinx, led by co-founders Brian Clouser and Rosario Tarabocchia, is rolling out 14 individualized NBA “next-generation” emoji […]
The NBA is unanimously revered as the most-forward thinking major U.S. professional league, even most recently being the first among the five major leagues to regularly broadcast regular season games in virtual reality this year. That mindset doesn’t start and stop at the league office, though. With the 2017 NBA All-Star weekend festivities a week away in […]
Gordon Hayward may be one of the NBA’s brightest up and coming stars, but basketball has always been a team game. The 30 franchises that make up the league have generated a revenue pie in excess of $5 billion. The digital age has enabled this game to reach its worldwide audience anywhere, anytime. Teams can build up their own local fan base through the sundry of platforms available.
Much like our #NFLTechSeries, this time SportTechie delves into the digital strategies–from web, social media, mobile apps, and any other technological connection–of each team and analyzes them, including insights from some of the digital executives involved. Today, the #NBADigitalSeries 2013-14 continues with the Utah Jazz. Stay tuned to for ongoing coverage of the #NBADigitalSeries.
