Brands Should Stop Hesitating on Esports
Buy low, sell high. Everyone in business knows and understands this principle. However, many miss the opportunity to buy low while they sit on the sidelines and wait to see...
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Computer Vision Technology Shows Where Up To 90% Of Social Media Sports Sponsorship Value Actually Comes From
Social media now rivals TV in its power to generate sponsor media value from game signage. But a substantial slice of that value is going unmeasured—even though it’s hidden in plain sight. Team-owned accounts aren’t responsible for the bulk of sponsor value. Instead, it’s coming from fan feeds, news accounts, and other sources that post […]