Home Box Office Inc.’s new boxing unit, Punch Force, recently got a patent for boxing gloves that will measure the force of punches and transfer the information to a database. Granted by the United States Patent and Trademark Office, this patent’s technology allows HBO to track a wide range of information that helps to analyze […]
The National Hockey League announced a digital media rights partnership with MLBAM (Major League Baseball Advanced Media) on August 4, 2015. NHL Commissioner Gary Bettman and MLB Commissioner Rob Manfred discussed the transformations planned for the NHL’s digital content, both improving the NHL’s current properties as well as creating new properties. Bettman elaborated on why the […]
The big fight this weekend was destined to put new live streaming apps Meerkat and Periscope in one corner and television providers in the other. And if there was one thing that did not disappoint Saturday night, it was their ability to provide users with free live streams of Mayweather’s historic victory. The problems started […]
In less than a month from now, the megafight that the world has been waiting between Floyd Mayweather and Manny Pacquiao will finally take place. For any boxing fan, it’s been an eternity for this match to materialize. For the sport of boxing, in the same vein, it’s been an eternity–a much longer one, at […]
NEW YORK—Startups and the largest sports equipment companies in the world came to the FAST conference, sponsored by the Wearable Tech Expo, to discuss the latest achievements and challenges in wearables today. Stealing the show was Qaizar Hassonjee of Adidas who discussed how their products were used by the German National Team during their World Cup training and eventual win.
Showing off flashy videos and the latest in tracking wearables, Adidas demonstrated how they are using their MiCoach platform to build athletes, from elite world cup players to youth participants.
“Adidas’ key goal has always been ‘Help Athletes Get Better,’” Hassonjee expressed to the conference.
