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Brooks to Launch Personalized Running Shoes in Early 2019

Last December, Brooks Running Company partnered with HP FitStation and Superfeet to design running sneakers that can be customized to a runner’s exact foot size and running mechanics. Early next year, those shoes will finally make their way to runners’ feet. The running apparel company announced on Wednesday that it will introduce a shoe called […]

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Brooks Running Shoes Will Be Tailored To Each Foot Via 3D Scan

Brooks Running Company announced a partnership with HP and Superfeet that will result in an individualized performance running shoe — one that’s based on and responds to the runner’s unique biomechanics. The shoe will be available in June 2018, with each runner’s biomechanics captured via FitStation by HP. The first of their kind, the announcement […]

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Intel, HP Announce ‘Record’ Investment In Esports Industry

Tech giants Intel and HP announced Thursday a major financial and marketing investment that will span multiple years in Blizzard Entertainment’s Overwatch League, a new esports league aiming to mirror the structure of traditional sports by placing teams in large cities. The scale of these investments, which make HP the official device and display provider […]

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