SportTechie — Indianapolis Motor Speedway RSS





Indycar Strikes Data and Analytics Deal With Hookit

Indycar, the U.S.-based open-wheel racing series, announced a long-term partnership with Hookit that will make the analytics platform its official data supplier. As part of the deal, Hookit will supply analytics capabilities to both Indycar and the Indianapolis Motor Speedway, which hosted the Indy 500 this past weekend and will host a leg of the […]

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Salesforce Builds Analytics-Powered Indy 500 Experience

Salesforce, a provider of customer relationship management technology, will host an interactive experience this weekend at the Indy 500. The activation will provide fans with deep-dive analyses of historical driver and race data. Using the computing power of its Einstein Analytics product, Salesforce will enable fans to explore data from past Indy 500 races held […]

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