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Creating An Open Forum For Sports Sponsorship

The following was produced by Joe Favorito. Joe has over 30 years of strategic communications / marketing, business development and public relations expertise in sports, entertainment, brand building, media training, television, athletic administration and business. He is a producer of award winning and cutting edge programs designed to increase ROI and minimize cost. Sometimes the simplest of […]

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IoT On The Hardwood: Hands On With The New Wilson X Connected Basketball

Wilson Sporting Goods Co., the 100-year old traditional sporting goods company that has always drawn on passion and emotional resonance to connect with its customers, is leading the way in bringing the Internet of Things to athletes everywhere. When development for a connected basketball began three years ago, Wilson’s key objectives were to be universally […]

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