The Big 12 Conference has partnered with PhotoShelter’s digital asset management business unit, Libris, to help meet the challenges they faced in efficiently organizing and sharing their 70,000 plus photos. Over twenty years, the Big 12 have accumulated thousands of photos of student-athletes, coaches, events and championships. Having so many photos on their hard drive […]
Rent Like a Champion (RLaC), an air BnB for college football fans, is becoming popular for fans across the country who are traveling to college towns to watch their school play. In smaller towns, there is a shortage of places to stay, but RLaC allows fans to rent homes for themselves and friends so that […]
Using social media to amplify business-marketing means focusing on 3 key areas: Having a targeted social media strategy Understanding how people use social channels (consumer behavior) Making messages authentic and personal Social media strategy isn’t just creating an account; it’s about connecting existing fans and leveraging their passion to reach potential fans. It’s also pivotal […]
Imagine being able to personally capture a highlight of your best friend scoring the winning touchdown at this Friday night’s football game. As sports fans, we often get the opportunity to witness historic wins, amazing catches and gutsy play calls, but have no way of sharing it to the greater sports community. A new sports […]
Minneapolis-based digital agency SportsDigita operates in a corner of the sports tech world that has probably crossed very few minds. But looking at their client list of around 140 professional teams, including names like the Los Angeles Lakers, Seattle Seahawks and Boston Red Sox, you will quickly conclude that they provide something invaluable to the […]
