“It has that thrill of a 100-meter dash or horse racing.” Yes, Nicholas Horbaczewski was referencing drone racing to the New York Times, a non-traditional sport that has received more public recognition and visibility on television over the last nine months than ever before. Yet, it wasn’t until last year that Horbaczewski even knew what […]
Arizona Cardinals cornerback Patrick Peterson has been named a Pro Bowler during his first five seasons in the NFL and is arguably one of the league’s best defensive backs. An Under Armour endorser, the 26-year-old Peterson recently gave a $1 million donation to LSU’s football program, is not shy about his “impeccable” style and during the current season, has […]
Three-time Paralympic cycling gold medalist David Stone MBE of Great Britain is competing in Rio de Janeiro this week. Thanks to the engineers at Nissan’s Innovation Team, Stone will be using a brand new, re-developed trike. Nissan’s partnership with the British Paralympic Association has made this possible. Stone will ride the trike Friday in the […]
In 2016, the best way for sports teams and conference to reach fans is by making their media accessible on all platforms. Whether it’s short video clips about this week’s upcoming game, or a live broadcast of the game, fans are more likely to watch when they have multiple ways to view the programming. In […]
As the NFL kicks off, millions of fans across America will be engaged in ways big and small. Football, and the NFL especially, has become a cultural phenomenon beyond anything the original founding teams could have envisioned. As a property that is striving to increase its global reach, particularly in Europe, the NFL continues to […]
