Tech Companies Securing More Naming Rights Amongst Sports Venues
Cal’s athletics department announced the sale of field naming rights to mobile gaming company Kabam. Kabam is working on a new logo that will be unveiled next spring. (Lance Knobel) Since the beginning of organized sports in the modern era, sponsorship’s have played a prominent role in defining how we see athletics. Whether it is a promotional commercial, a professional soccer jersey, or a stock car at the Daytona 500, we are exposed to an unfathomable number of company advertisements and logos on a daily basis. Sports sponsorship’s have dramatically increased after a tremendous boom in the sports industry during the 1970’s, and with the quantity of sponsorship’s continuing to rise, it appears there is no turning back. In fact,...