SportTechie — LeBron James RSS





The Digital Ad Evolution of LeBron James

The Chosen One. LeBron James had this moniker emblazoned on his back as a tattoo since high school. This nickname, however, bears down as a gift and a curse. There has never been a more highly hyped athlete in the history of sports. Michael Jordan’s indelible imprint in the NBA left a giant vacancy for […]

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NBA Digital Wins Webby Awards’ Best in Sports Mobile Apps and Handhelds

  The Oscars. The Grammys. The ESPYs. These awards shows reward and are synonymous with excellence in their respective fields. The Academy of Motion Picture Arts and Sciences have celebrated movies for 85 years. The National Academy of Recording Arts and Sciences have showcased music for 55 years. Entertainment and Sports Programming Network have presented […]

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NBA Teams Using Missile Tracking Systems to Statistically Analyze Player Productivity

By Taylor Bloom – Email – Articles  – Twitter – Sport Techie Facebook Put yourself in the position of an NBA coach.  Imagine you can track every movement, play, and decision performed by every one of your players during a game and be able to statistically analyze the efficiency and inefficiency of every on-court action.  You could have real time updates of Russell Westbrook’s field goal percentage after he takes five dribbles versus his field goal percentage after he takes two dribbles.  Or you could have up to the minute measurements of how many miles Kevin Durant has run and what his average speed was half way through the third quarter.  For the Oklahoma City Thunder and nine other NBA teams, this type of analysis and much more...

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