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UFC And Snapchat Partner To Produce Global ‘Live Stories’

Just a few short days ago, UFC and Snapchat announced a multi-year partnership in which Snapchat will cover a selection of UFC events through its ‘Live’ section. The news comes shortly before the much anticipated UFC International Fight Week, which will run from Tuesday July 5th to Sunday July 10th. As would perhaps be expected, the […]

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Twitter’s New Focus On Live Streaming Sports Is A Clear Path Forward For The Struggling Social Platform

Earlier this week, Twitter’s shares dropped 10 percent as the company missed analyst expectations for their first quarter’s revenue. The social media platform still had year-over-year and user base growth, but they fell short of Wall Street speculation. “Revenue came in at the low end of our guidance range because brand marketers did not increase spend as […]

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PGA Tour Launches Online Streaming Service Built By MLBAM

The PGA Tour announced yesterday that it would debut its first ever digital, Over-The-Top subscription service, called PGA Tour Live. Starting with the Quicken Loans National on July 30-31, the PGA Tour will be able to stream live content directly to fans, without need of a service provider. The most interesting part about this—the system […]

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