Oklahoma State Athletics Partners with Sporting Innovations to Deliver Enhanced Fan Experience
Oklahoma State might have one of the most exciting offenses in college football and one of the best players in all of college basketball, but the school is making news off the court as they move forward with their digital media strategy and the engagement of their expansive fan base. As the Cowboys travel to Kansas City this week for the Phillips 66 Big 12 Men’s Basketball Tournament, much of the focus will be on Oklahoma State’s quest for a tournament championship. After all, they just beat top-seeded Kansas last week. But off the court, Oklahoma State Athletics has a new focus: digital strategy and fan engagement. They’ve recently selected Kansas City-based Sporting Innovations to help define the strategic...