SportTechie — Miami Heat RSS




Why Miami Heat Switched To Mobile-Only Entry To AmericanAirlines Arena

This coming basketball season, fans of the Miami Heat won’t need to print out their tickets to home games. In fact, the Heat won’t accept paper tickets at all. Instead, people flocking to the Heat’s waterfront home court, AmericanAirlines Arena, will use their smartphones to access the venue, the Heat announced. Tickets will be available […]

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Miami Heat To Revamp Digital Fan Experience, Team Mobile App

The Miami Heat are placing a key emphasis on the digital fan experience as the team looks to transform and redesign some digital inventory, including its mobile app. Earlier this week, the team announced a partnership with digital accelerator BeyondCurious and technology firm Built.io — the same company the Sacramento Kings utilized for its new remote control […]

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Miami Heat Acquires Stake In eSports Franchise Misfits

The Miami Heat became the second NBA franchise to integrate itself with an eSports franchise, announcing Tuesday a stake and partnership with Misfits, which fields teams in Overwatch, Heroes of the Storm, Super Smash Bros. and League of Legends, among others. The Heat will assist in a variety of business-related areas, including sponsorship activation, marketing, branding, […]

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