While former Miami Heat power forward Chris Bosh ponders a return to the NBA, his current role is taking him into the world of esports. Bosh, who calls himself an...
This coming basketball season, fans of the Miami Heat won’t need to print out their tickets to home games. In fact, the Heat won’t accept paper tickets at all. Instead, people flocking to the Heat’s waterfront home court, AmericanAirlines Arena, will use their smartphones to access the venue, the Heat announced. Tickets will be available […]
Sports teams are building new venues across the United States and are increasingly looking to technology as a way to further engage fans with the team and the game. The trend is especially visible in stadium renovation projects like that of Philips Arena in Atlanta. Now, two digital tech companies — Built.io and BeyondCurious — […]
The Miami Heat are placing a key emphasis on the digital fan experience as the team looks to transform and redesign some digital inventory, including its mobile app. Earlier this week, the team announced a partnership with digital accelerator BeyondCurious and technology firm Built.io — the same company the Sacramento Kings utilized for its new remote control […]
The Miami Heat became the second NBA franchise to integrate itself with an eSports franchise, announcing Tuesday a stake and partnership with Misfits, which fields teams in Overwatch, Heroes of the Storm, Super Smash Bros. and League of Legends, among others. The Heat will assist in a variety of business-related areas, including sponsorship activation, marketing, branding, […]