Al Jefferson may have been a snubbed All-Star, but basketball has always been a team game.The 30 franchises that make up the NBA have generated a revenue pie in excess of $5 billion. The digital age has enabled this game to reach its worldwide audience anywhere, anytime. Teams can build up their own local fan base through the sundry of platforms available.
Much like our #NFLTechSeries, this time SportTechie delves into the digital strategies–from web, social media, mobile apps, and any other technological connection–of each team and analyzes them, including insights from some of the digital executives involved. Today, the #NBADigitalSeries 2013-14 continues with the Charlotte Bobcats. Stay tuned to for ongoing coverage of the #NBADigitalSeries.
With a 21-61 regular season record, the Charlotte Bobcats finished 29th in the final NBA Standings. It’s a substantial improvement from only winning seven games and finishing dead-last the season before, but it’s still a poor record for a team that has only had one playoff appearance in franchise history. The losing record has contributed […]
As the 2013 NBA Finals between the Miami Heat and the San Antonio Spurs is going on, one can’t help but think about the implications this matchup could have on the social media world, and some of the greatness that may come out of the series. Because in 2013, it’s tough for fans to watch a game without using social media to express how they feel. No doubt, social media has enhanced the way in which audiences view sports. And the NBA seems to play into the social world each year during the season, All-Star break, and the Finals. The NBA has recognized that if they give basketball fans the right tools to interact, they will convey that excitement to potential new...
If you are a gamer, you may have noticed the considerable effort for sports games to showcase some of the games greatest in today’s video games.
Some of the worlds most popular sports gaming franchises have enabled modes for fans to play as some of the sports greatest legend athletes. After all, a lot of this generation’s sports fans and video game players don’t know much about past players except for hearing their name. Now video games give players opportunities to relive some of the greatest players of the past with the current players.
