With every new year, gyms fill up in January just to slowly return to a normal pace as the year moves into February and March. Jolt.ai, a fitness motivator from the San Diego-based company Rock My World, could keep things interesting on a daily basis. The program uses Facebook Messenger to have the user interact […]
Strava, the fitness platform and community that tracks user workouts through GPS technology, has announced that it’s working with government officials to review its privacy policies and address potentially sensitive data exposed in its activity heat maps. In a statement from Strava CEO James Quarles, who was a vice president at Instagram until he was […]
Everybody knows a TV spot during the Super Bowl costs a pretty penny. For most companies, buying premium TV time isn’t a thought, especially those with tight budgets. FINNEGANS, a charitable brewing company, certainly fits that category. However, it has found a way to advertise during the big game for free through the use of augmented […]
When the U.S. Olympic team marches into the opening ceremony in Pyeongchang on Feb. 9, the athletes will be sporting their Ralph Lauren outfits — with a high-tech twist. To keep Team USA warm in the frigid weather expected during the Olympics, Ralph Lauren provided the athletes parkas that have wearable heat technology, it was announced […]
Xperiel, the company that has been building predictive gaming apps for sports teams, announced Tuesday that it closed a new $7 million series A funding with participation from the Sacramento Kings to expand beyond sports technology. Xperiel, which helps companies build augmented reality apps that take advantage of existing technology in brick-and-mortar stores and […]
