Social media has become much more than a buzzword. It is now becoming a part of team’s DNA, according to Bryan Sabrian, Director of Digital Media for the San Francisco Giants. The new question is not whether social media is here to stay but rather how do teams and brands monetize the new social assets? […]
ESPN’s Julie Propper
As sports and brands cultivate their partnerships, data analytics presents an ongoing challenge.
There’s a plethora of social analytics vendors in the marketplace. Yet there isn’t a consensus leader that offers complete value in properly assessing the ROI or ROO impact of a campaign. This topic was broached during the IMG Sports Marketing Symposium earlier this month when ESPN’s Julie Propper said that she’s “not sure if a great way exists yet to fully understand social currency.”
