Twitch, the Amazon-owned social video service that’s popular among esports fans, is diving headfirst into the world of traditional sports with two major announcements this month that involve the NFL and NBA. On Dec. 7, the service began hosting Thursday Night Football games through twitch.tv/primevideo when the New Orleans Saints played the Atlanta Falcons. Then […]
Twitch has announced that NBA G League games will stream on the social video service that’s better known as a community for esports and gamers. As a research and development arm of the NBA, the NBA G League will bring live sports to Twitch beginning on Friday and enable its players — young NBA hopefuls […]
Gatorade getting involved with the NBA Development League gained attention for one reason: rebranding to the Gatorade League or G-League. The sports drink giant, however, had much more than naming rights in mind when it signed the deal. As part of the partnership, the G-League will be assisted by the Gatorade Sports Science Institute. It’s […]
The NBA Development League will be renamed the NBA Gatorade League starting next season, and also as part of a multiyear expanded partnership announced Tuesday, the Gatorade Sports Science Institute will collaborate with the NBA G-League. GSSI will work with the NBA G-League to enhance player sports performance and recovery, and its scientists will partner with the […]
