In their quest to become one of the most technologically savvy organizations in sports, the Portland Trail Blazers have found help in a place teams often overlook: within their own city limits. “Portland has become more of a tech hub in the last 10-15 years,” the Trail Blazer’s VP of Brand Strategy and Digital Dewayne […]
When the jumbotron at an NBA game says to “GET LOUD,” it doesn’t matter if you’re in VIP box seats, up in the nosebleed section or if you’re a Boston Celtics or a Los Angeles Lakers fan. You scream with the crowd because you’re all there for the same reason. With all of the lights […]
The following is an interview with the Indiana Pacers Head Strength and Conditioning Coach, Shawn Windle. The goal of the interview was to shed some light on how technology has impacted his job in the NBA. Shawn has been the Strength and Conditioning Coach for the Pacers for over a decade. Before his role in Indiana he was […]
The Atlanta Hawks will host Tinder Swipe Right Night 2.0 this month, on March 19th. The dating app promotional night is back again after the success of last years inaugural event in January of 2015. The Hawks had the second best record in the National Basketball Association during the 2014-15 regular season and made it all the […]
AUSTIN, TX – As has become increasingly apparent, the NBA is a digital-focused league. This has lead to strong international growth for the top global basketball league and sets them up for continued growth in the time of cord cutters and Snapchatters. Today at SXSW, NBA Commissioner Adam Silver shared his thoughts in a “Courtside” chat at […]
