Steph Curry has done the impossible over the last two NBA seasons. Public interest in Curry has reached unprecedented levels due to his helping the Warriors win the team’s first NBA Championship in 40 years, the team accumulating the most regular-season wins in NBA history and Curry being named the back-to-back NBA MVP. Now, as […]
Steph Curry is a new breed of NBA player. Not just with his uncanny ability to drain three-pointers or his adept ball-handling skills, but the Golden State Warriors star is the face for a generation of players that can not just a shoe deal, but an entire digital empire. In all manners of the term, Curry is […]
It is undeniable that the Sacramento Kings have a soft spot for the latest technology and working with tech startups. In April, the NBA franchise hosted a startup competition for Sacramento-area businesses, boasting a grand prize of $10,000. This acted as a precursor to their opening of the Golden 1 Center, which the Kings hope will […]
As the Cleveland Cavaliers and the Golden State Warriors square off in the NBA Finals for the second straight season, it has become apparent that sports fans are watching a “moment” in sports history to be remembered. A 73-win season, an exhilarating playoffs, LeBron’s sixth straight NBA Finals appearance, multiple records broken — this season has been […]
Just days before a highly anticipated Finals rematch from last year tips off between the Golden State Warriors and Cleveland Cavaliers, the NBA has announced a partnership with Under Armour to launch its first fitness app. The app is called the NBA FIT App and it is already available for download on the App Store […]
