Move over, Marty McFly. Kegan Schouwenburg is about to truly change the shoe game. Although the January announcement of a 2015 release date for the Back to the Future-inspired Nike McFly’s, complete with the industry’s first ever self-tying shoe laces, set the sneaker community ablaze, it pales in comparison to what Schouwenburg’s company SOLS promised […]
Imagine being able to combine the last seconds of a championship sporting event with the comfort of your home. Now imagine being offered the authentic sights and sounds that television can’t offer. Founded in 2009, NextVR has been working to develop real-time virtual reality displays of sporting events; starting with the NBA and NHL. Using […]
James Harden–and Steph Curry, for that matter–undoubtedly, is playing like a legitimate MVP candidate. Throughout this season, the Houston Rockets and their General Manager, Daryl Morey, have been campaigning for Harden as the favorite that should win this award. The lobbying hasn’t gone unnoticed, both from basketball circles and within the analytics community. The remaining […]
Neil recently chatted with Micah Hart, Director of Interactive Marketing with the Atlanta Hawks to discuss some of the latest digital marketing trends in the NBA and sports in general. The Hawks have been making headlines all season for their play on the court and their creative, effective, and strategic social and digital media activity and […]
The sports industry has become one of the most profitable industries in the world and athletes need to be in peak physical condition at all times in order to compete at a high level. One of the ways athletes are now looking to improve their fitness to gain an edge over the competition is whole-body […]
