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Al Horford may be one of the NBA’s brightest up and coming stars, but basketball has always been a team game. The 30 franchises that make up the league have generated a revenue pie in excess of $5 billion. The digital age has enabled this game to reach its worldwide audience anywhere, anytime. Teams can build up their own local fan base through the sundry of platforms available.
Much like our #NFLTechSeries, this time SportTechie delves into the digital strategies–from web, social media, mobile apps, and any other technological connection–of each team and analyzes them, including insights from some of the digital executives involved. Today, the #NBADigitalSeries 2013-14 continues with the Atlanta Hawks. Stay tuned to for ongoing coverage of the #NBADigitalSeries.
It has been a decade since the Sacramento Kings have made headlines in the western conference playoffs. Until recently, it’s as if this NBA franchise had been forgotten. In 2004, the Kings were one of the most exciting teams in the NBA. The franchise electrified fans everywhere, and they were contenders in the playoffs for […]
The NBA All-Star Weekend concluded last this year with little variation from previous years. A collection of mini-competitions combined with the usual celebrity performances and an absurdly high scoring finale on Sunday night wrapped up the yearly festivities. Outside of a slight alteration in the Sprite Slam Dunk Contest format, it may have been the […]
Gordon Hayward may be one of the NBA’s brightest up and coming stars, but basketball has always been a team game. The 30 franchises that make up the league have generated a revenue pie in excess of $5 billion. The digital age has enabled this game to reach its worldwide audience anywhere, anytime. Teams can build up their own local fan base through the sundry of platforms available.
Much like our #NFLTechSeries, this time SportTechie delves into the digital strategies–from web, social media, mobile apps, and any other technological connection–of each team and analyzes them, including insights from some of the digital executives involved. Today, the #NBADigitalSeries 2013-14 continues with the Utah Jazz. Stay tuned to for ongoing coverage of the #NBADigitalSeries.
David Stern has retired as the commissioner of the NBA after 30 years in office. Since taking the position in 1984 Stern has helped to drastically expand the league’s presence and marketability to a global scale. These expansions include, but are limited to, the creation of the WNBA in 1997, the NBA Development League, the […]
