NEW YORK — As Americans skate, ski and speed their way to the medal stand in February’s Winter Games in South Korea, viewers at home will have access to a streamlined shopping experience to purchase the same Team USA gear the Olympians are wearing on the screen in front of them. Thanks to a multi-faceted […]
During last year’s Summer Olympics in Rio de Janeiro, NBC tried something new — covering the action not just on TV, but also on Snapchat. The result? Tens of millions of viewers on the social platform tuned into Olympics content. “We walked out of Rio after seeing tremendous results on YouTube — I think there […]
The Opening Ceremony in Rio is now just three days away, and NBC is still making announcements about their already expansive coverage. Rio 2016 will not only be more digital than ever, it will also be NBC’s biggest push across social media platforms. NBC just announced their plan for a massive range of social media […]
NBC and BuzzFeed will be working closely together to help bring coverage of Rio 2016 to a younger audience via Snapchat. Their partnership was announced in late April, but with the Olympics just over two weeks away NBC’s BuzzFeed-curated coverage is almost here. NBC invested $200 million in BuzzFeed last year, and since then the New […]
