People don’t watch the Olympics in the same way they used to. Because of that, NBC Sports has come up with different ways to reach viewers, specifically the younger demographic. One partnership that came to fruition was with musical.ly, a popular mobile platform with entertaining short videos. And it delivered more than 25 million engagements […]
Many people watching the Olympics will likely be tuning in from the comfort of their own home. But those living in the United States’ largest cities are always on the move, and NBC wants to help them follow along whether they’re headed to work, the grocery store, the train station, or out walking the dog. […]
NBC reported on Tuesday that Super Bowl LII had a record-setting streaming audience as well as ranking 10th most-watched show in television history. The livestream of Sunday’s thrilling Philadelphia Eagles victory over the New England Patriots drew an average-minute audience (AMA) of 2.02 million viewers. That was the aggregate total over nine streaming outlets — […]
Super Bowl MVP Nick Foles threw for 373 yards and three touchdowns. Tom Brady in a loss threw for 505 yards and three touchdowns. And in the second half of Super Bowl LII, NBC used virtual 3D broadcast graphic enhancements of the two players to keep fans up to date with how they were doing. […]
Intel’s ambitious plans for the 2018 Winter Olympics in Pyeongchang include producing the largest-scale virtual reality event with official broadcast rights partners such as NBC. The tech giant has pledged more than 50 hours of live programming on its Intel True VR platform spanning 30 events, of which half air live and half on-demand. Among […]
