This section of SportTechie, “Sports Tech Wire”, contains original press releases issued by various companies and industry organizations. The releases are reviewed by the SportTechie editorial staff to ensure relevancy to the sports technology industry. For information and access, send your name and email address to info@SportTechie.com BOSTON, APRIL 11, 2016 – Global athletic leader New Balance announces details […]
LAS VEGAS, NV. – At CES today, New Balance announced that they will be launching a new division dedicated to improving athletic performance. This is the second such announcement from a major athletic apparel leader today; the first being Under Armour. New Balance’s new division will be called New Balance Digital Sport and it will […]
The New Balance shoe company recently announced that it has teamed up with 3D Systems to develop a high performance running shoe with a 3D printed midsole. According to 3D Systems’ company blog post, the midsole is the portion of the shoe base that is located between the outsole (part that touches the ground) and […]
