Now that we are through the Wild Card round of the NFL playoffs we can sit back and relax after what was an extremely exciting weekend of good old fashioned football in the cold. And while we are forced to wait for more playoff action until the weekend, now is a good time to stop […]
(Andy Lyons/Getty Images North America) Our 2013 NFL Tech Series provides a quick hit of tech insight on all 32 NFL teams up until kickoff of Week 1 of the regular season. Each feature includes the latest tech advances implemented by the organization in the effort to advance the team’s success… in a wide variety of venues. Stadium experience, fan engagement, mobile technologies, player performance and health, statistical data gathering and analysis… any and all aspects of the organization’s procedures in the effort to find success in the NFL is on the table. We’re uncovering those efforts, investigating those innovations and pondering the benefit they might provide, for the team, players and fans alike… today and looking forward. Today’s focus...
There has never been an athlete quite as polarizing as Tim Tebow. After a storied career at the University of Florida, he entered the NFL with his share of supporters, but also with many who doubted his ability to play quarterback at the professional level. He started last season as the fourth quarterback on the […]
According to the New York Times, TiVo is close to announcing a brand ambassador deal with Tim Tebow. Although financial terms of the agreement are not being disclosed, the company is believed to be the first marketer to sign Tebow to a major national endorsement deal since his trade to the New York Jets. This […]
Beth Hirschhorn, the Chief Marketing Officer for Metlife, thinks the next frontier for the NFL is expansion outside of the U.S. and her brand would do anything for more global exposure. NFL expansion was one of many topics discussed in a one-on-one interview between Hirschhorn and Terry Lefton (SBJ/SBD) earlier this month at the IMG Sports Marketing Symposium.
