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May 24, 2017

How Lacrosse Star Paul Rabil Approaches Brand Building, Being Authentic In Digital Age

New York Lizards attacker Paul Rabil has been the face of American lacrosse since the late 2000s, in large part for his play on the field and being one of the top goal scorers in Major League Lacrosse history. Yet, the two-time MLL MVP is no slouch when it comes to the digital world and life […]

Jan 09, 2017

Lacrosse Star Paul Rabil Expands Digital Footprint, Inks Amazon Partnership

A few minutes of speaking with Paul Rabil, and it’s clear the New York Lizards star midfielder isn’t your ordinary lacrosse jock. Yes, he’s the face of U.S. professional lacrosse and one of the “drivers of an alternative niche sport,” as he described. Still, the same influence and focus could be said online and across social, as the […]