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How The NHL Monetized Their 2016 World Cup Of Hockey Television Audience With Digital Ads

The National Hockey League introduced many new technological features at the World Cup of Hockey 2016. In addition to player and puck tracking, the NHL utilized digitally enhanced dasherboards (DED). To do this, the NHL retained Supponor to create the augmented reality dasherboards. Through Supponor, the dasherboards feature digital ads that are TV-visible. However, fans […]

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The NHL Adds “Central Spotters” To Concussion Protocol

The National Hockey League has announced changes to their concussion protocol regarding the use of concussion spotters. Last season, the NHL introduced concussion spotters into their protocol by stationing spotters at every single NHL game to watch the games live with access to live feeds with replay capabilities. The NHL’s system of concussion spotters had […]

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An Analytical Overview Of The 2016 NHL Off-Season

Since the National Hockey League endorsed analytics, their enhanced statistics can be used in contract negotiations, specifically when dealing with arbitration. Now that analytics are becoming more widely accepted, it is interesting to note the analytical value of those traded during this past off-season and the free agent signings. Whether or not analytics were actually considered […]

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