Esports has become such big business that mobile platform Skillz is the country’s No. 1 private company for growth by one recent estimate and the Paris 2024 Olympics organizers are considering its inclusion as a medal event. Those are just a pair of sample headlines from this month, so it’s little wonder that Nielsen, the […]
Nielsen announced Tuesday that the company would begin tracking streaming video content on Facebook, Hulu and YouTube in what could be a boon for sports providers struggling with the cord-cutting trend. Facebook has already entered into deals to stream Major League Baseball and Major League Soccer while Hulu has touted a new “sports-centric” television package […]
Nielsen Sports acquired Israeli startup vBrand on Thursday, as the burgeoning field of machine-learning sports media valuations begins to boom. vBrand had been a graduate of Nielsen’s tech incubator, Nielsen Innovate, and now will be integrated into the parent company’s stable of offerings. The visual data platform, powered by artificial intelligence, logs and measures brand […]
NEW YORK — By measures cited by the NFL, viewership of the 2016 season could be seen as being better than ever. The NFL on Wednesday released an information guide noting that the 2016 regular season reached 204 million unique viewers, representing 77 percent of all television homes and 68 percent of potential viewers in […]
How often do you, as a viewer, notice brand endorsements while watching any sort of sports game? Maybe seeing those logos influenced your decision on what to purchase? Or perhaps they simply kept a brand top of mind and when you had to make a purchase decision you chose that with which you were familiar. It’s […]
