Cristiano Ronaldo, Serena Williams, Kyrie Irving and Odell Beckham Jr. are among the Nike athletes who got a chance to wear the much-anticipated self-lacing HyperAdapt 1.o. That’s the shoe that drew inspiration from “Back To The Future” and is touted as “the future of footwear.” “It’s almost like they can’t believe it,” Nike senior innovator Tiffany Beers said Thursday on […]
Since its founding, Nike has strived to make highly innovative products by incorporating new technology to provide every athlete with footwear and apparel to help them succeed in whatever their athletic goals may be. As we have covered here on numerous occasions they are often trend setters when in comes to innovate sportswear and in 2016 […]
Over the last few days Nike unveiled a few brand new sportswear technologies, the HyperAdapt 1.0 shoes, and their plethora of new Olympic team uniforms. Their new power lacing shoes are a decade in the making, while the updates to their uniform technology is set to quickly improve on the past. Get The Latest Sports Tech […]
