When the mercury gets near zero degrees, it’s time to hit the slopes. You could don your tried-and-true gear (Helmet? Check! Boots? Check!), or you could try something new and different. Augmented reality (AR) goggles are the next wave of technology adding value and excitement to winter sports. With the Tel Aviv, Israel based RideOn […]
A mundane facet of watching golf is being notified on the distance of drives as well as yards left to finish the hole. This rudimentary information is essential to viewing the sport in virtually the same extent as the yellow-line for football. Fans’ expectations for statistics–regardless of how simple or analytical they might be–has risen […]
In less than a month from now, the megafight that the world has been waiting between Floyd Mayweather and Manny Pacquiao will finally take place. For any boxing fan, it’s been an eternity for this match to materialize. For the sport of boxing, in the same vein, it’s been an eternity–a much longer one, at […]
Red Bull, as a brand, has never been one to be deemed as self-effacing. Rather, they have been bold enough to experiment as early adopters across the gamut of sports, especially non-mainstream ones. The foresight to imbue themselves into American soccer, eSports, and even ultimate frisbee denotes their commitment to emerging sports–building its own media […]
Last year Google attempted to purchase Twitch, the most popular live streaming video platform for gamers. They were denied because of antitrust laws. Amazon would go on to acquire the less than 5 year old company a few months later, leaving Google without a platform to harness the massive growth of eSports. But Google took […]
