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Aug 25, 2017

PepsiCo Is Launching A Snapchat-Based NFL Promotion

For this NFL season, fans will be able to play a weekly game on their Snapchat app for a chance to win Super Bowl LII tickets. Potential participants can partake by Snapchatting an on-product code present on specifically marked Frito-Lay products and 20 oz. bottles and 15-pack 7.5 oz. mini-cans of Pepsi. They will then […]

May 01, 2017

Pepsi Uses Block Six Analytics Media Analysis Platform To Make Smarter Sponsorship Decisions

Brands are constantly looking for more sophisticated methods to measure their exposure and value. Through Block Six Analytics, Pepsi can use the company’s media analysis platform to determine the performance of its new LED tunnel cover at AT&T Stadium, home of the Dallas Cowboys. Pepsi already knew Cowboys games generated large broadcast audiences through television and […]