With the new year has come a new PGA TOUR season. And this year you will begin to see golf being shot in a brand new way. The 2016 Sony Open runs through January 17th and will be a testing ground for 4K live production and broadcasting for the sport. There will be multiple Sony […]
Swingbyte, a digital swing analyzer that transmits motion data to a golfer’s mobile device just launched Virtual Coach. The platform uses artificial intelligence (AI) to analyze a golfer’s swing and identifies the most important swing and body faults present in the user. The technology aims to deliver individualized lessons and drills to maximize the golfer’s […]
The PGA TOUR has recently made more tech-based efforts to attract more fans and engage their existing ones. A few days ago, Microsoft partnered with the PGA TOUR to provide new data-driven fan engagement. Now, the PGA TOUR wants to further this engagement to fans worldwide with the signing of iQIYI as the official Digital […]
Microsoft has developed a new way for fans, players, and broadcasters to engage with the PGA TOUR through a three-year partnership. “The PGA TOUR is thrilled to enter into this relationship with Microsoft which, at its core, is designed to produce deeper, richer and more immersive content for our fans to consume across all of […]
The PGA TOUR is alive and well on social media, with golfers using various platforms to keep their fans engaged with the action all season long. We used MVPindex data to take a look at how the TOUR pros use social media, what the most popular platforms are, who are the top ranked golfers, and […]
