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Esports Brand HyperX Partners With Philadelphia 76ers

HyperX, the gaming division of Kingston Technology Company, Inc., was named the official headset partner of the Philadelphia 76ers, becoming the first endemic esports brand to partner with an NBA team. The company will also sponsor esports franchise Team Dignitas, which the 76ers acquired in 2016. During the NBA season, HyperX will participate with 76ers in-game […]

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76ers, NJ Devils CEO On Esports, ‘Transformational’ Fan Experiences

After scooping up esports team Dignitas and launching the world’s biggest arena scoreboard, Philadelphia 76ers and New Jersey Devils CEO Scott O’Neil is prepping his rapidly expanding sports franchise for the future. O’Neil sat down with SportTechie’s Bram Weinstein to sound off on some of the moves he’s making in sports technology to ensure his […]

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Philadelphia 76ers-Backed Team Dignitas Partners With Facebook For Live Streaming

Esports organization Team Dignitas announced Wednesday it would be expanding its live streaming on digital, partnering with Facebook to expand its global footprint online as it broadcasts players’ practice sessions and other esports events. The team will continue to live stream via traditional esports company Twitch, according to the announcement. “Our goal here is to turn […]

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An Inside Look At The Sixers Innovation Lab Crafted By Kimball

CAMDEN, N.J. — After founding basketball apparel company AND1 in 1993 around the time he graduated with an MBA from The Wharton School and selling it to American Sports Goods in 2015, Seth Berger has continued to operate in the entrepreneurial scene, although in a quieter fashion. That changed when long-time childhood friend, former AND1 colleague and […]

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