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Apr 20, 2017

Pittsburgh Pirates’ Super Bucco Run Leverages New Video Board To Mimic Super Mario Run

Once a friend showed Matt Zidik the new Super Mario Run video game, he knew the Pittsburgh Pirates had to integrate it into the in-game fan experience at PNC Park. The Pirates’ Manager of Game Presentation spearheaded the team utilizing the ballpark’s new right-field LED Mitsubishi video board to mirror a similar real-life game, only this […]

Nov 03, 2014

Why Sports Teams Will Love Facebook’s New Hyperlocal Ads

It’s about 12 o’clock on Friday. Seeing as you’re in the Steel City, Primanti Brothers is the place to be on lunch break. So you walk in off Market Square as you scroll through your Facebook feed. You’re meal is comprised of just one thing: Primanti’s “Almost Famous Sandwich”, consisting of your choice of meat […]