Location Based Technology Makes It’s Way to NASCAR with Rick Ware Racing for the Remainder of 2013 Season
(Rainier Ehrhardt/AP) GPS Technology for a long time didn’t make its way around sports teams or venues. But now tracking systems seem to be populating all over sporting venues and teams. We previously covered SportVU, who recently inked a deal with the entire NBA as well as deals with college basketball programs Duke and Marquette. We also saw the brand new huge scoreboard at Texas Motor Speedway not too long ago. Location Based Technologies, Inc., is now taking this technology over to NASCAR. They are the makers of the PocketFinder, which are personal GPS devices. The deal, which was announced in mid-October has formally started the company’s NASCAR debut with Rick Ware Racing. The deal is for the remainder of...