On May 2, Leicester City FC won the English Premier League title, completing their Cinderella story season. While most give the manager and players the majority of the credit (and rightfully so), there was a lot of science behind the magic of this feat that should be given its proper respect. The Foxes claimed the title thanks […]
Leicester City has done the completely improbable and won the Barclay’s Premier League for the first time in club history, despite the reported 5000-1 odds stacked against them at the onset of this season. So with this Cinderella success, how did the club’s social media influence improve over the season? We asked social media measurement […]
Many of the world’s top soccer teams have been recently spending big money and devoting serious resources to advanced digital partnerships. This was most notable with Manchester United’s recent partnership with Indian tech giant HCL. Today the focus on digital continues with the Premier League announcing a multi-year partnership with Pulselive, the digital division of sports technology company […]
