SportTechie — Ross Smith RSS



Why NBC Sports, musical.ly Partnered For Olympics In PyeongChang

People don’t watch the Olympics in the same way they used to. Because of that, NBC Sports has come up with different ways to reach viewers, specifically the younger demographic. One partnership that came to fruition was with musical.ly, a popular mobile platform with entertaining short videos. And it delivered more than 25 million engagements […]

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