Yesterday, Adidas acquired Austrian fitness company Runtastic, becoming the latest purchase of the Adidas Group and the only brand in the Adidas Group that does not pertain to sports apparel or equipment. Adidas’ break into the fitness industry cost them around $240 million. It appears that Adidas is attempting to answer the fitness app empire that Under Armour has recently amassed. […]
What is an ultramarathon? An ultramarathon is a sporting event that is longer than the traditional marathon distance of 26.219 miles. This is a grueling event, as are most endurance sports. I ran a lot while in the Army and I’ve trained and competed in triathlons, but even they fail in comparison to an ultramarathon. […]
Image of Trace, the action sports tracker. Tracking technologies take shape in various forms, be it handheld, wearable, rideable, or otherwise. These devices have now made it possible to try to quantify just about anything, anywhere, anytime. There’s a certain level of curiosity by some to find out about metrics that are not empirically evident […]
