The San Francisco Giants gave fans at AT&T Park the chance to experience virtual reality last season. They are back at it this time with another VR company, Zeality. Similar to 2016, the Giants will utilize their @Cafe social media hub, located behind the centerfield bleachers, to let fans test out exclusive 360-degree VR video […]
When Halo Neuroscience designed the Halo Sport headset, it was evident that its use extended into various sports. The device is designed to stimulate a special part of the brain called the motor cortex and help any type of athlete get the most out of their brain — and their workout. There has already been documented […]
California-based company New Ground Technology (NGT) recently finalized production and delivery plans for the TurfPrinter, a machine that harnesses the power of air to create high-definition image reproductions on turf. TurfPrinter’s “digital printing system transforms a sports field from a flat green slate, to a field of high-definition imagery,” Pete Davis, Founder and CEO of […]
There has been a lot of excitement about the opportunity for Virtual Reality (VR) in sports. Rarely a week goes by without reports of a new sports team, athlete or league exploring how they can use the technology. Across training, live event broadcasts and fan engagement there are a range of compelling ways VR can […]
As social media has exploded into mainstream society, it has often been a major PR risk for professional athletes and other celebrities since they are just one click away from irreparably changing how the public may see them. But when utilized effectively, social media can be a major tool for athletes looking to expand their brand […]
