As runners traverse the 26.2 miles of the Los Angeles Marathon on March 19, they’ll now be able to utilize over 40 on-demand location-based Snapchat Geofilters. Through a partnership between Snap, Inc. and the Skechers Performance Los Angeles Marathon, runners and spectators can now incorporate the marathon-themed overlays into the experience. Additionally, with more than 24,000 […]
Orlando Magic forward Aaron Gordon may have had the most tech-centric Slam Dunk attempt from Saturday’s NBA All-Star Slam Dunk contest, but it was DeAndre Jordan who kept it socially-focused. Rapper and celebrity DJ Khaled, who documented Jordan’s entire first dunk on Snapchat, held a basketball in his other hand for the Los Angeles Clippers center […]
James Harden and Trolli Candy provided fans with an interactive digital basketball experience and had help from Snapchat Spectacles. Trolli and the Minneapolis-based creative ad agency Periscope debuted Beardsketball at the Houston Rockets home game against the Golden State Warriors on Jan. 20. Young fans shot at the digital hoop located at a Toyota Center concourse. The backboard featured […]
For most basketball fans, going to an NBA game or watching it on TV is no longer just enough. Fans want to know what’s going on behind the scenes. They want the VIP, all-access experience. For a while now, teams have been doing different things to give fans this access, but the Sacramento Kings might […]
Cleveland Cavaliers forward Richard Jefferson just took his Snapchat followers above the rim in his latest series of Snaps. While adorning Snap, Inc.’s Spectacles, a new wireless piece of hardware where users can send 10-second clips to their account, the 36-year-old Jefferson captured footage of him catching passes from his trainer, shooting from behind-the-arc and […]
