Imagine having a piece of Lionel Messi’s cleats in the recycled fibers of yours; imagine never creating waste when you toss your old pair; imagine Adidas’ Sport Infinity. “Farewell to recycling—it is now time for infinity-cycling,” is how Adidas likes to say it. Sport Infinity, their newly-announced 3-year research program, aims to create a soccer […]
YouTube versus Twitch. After YouTube’s parent company, Google, attempted to acquire Twitch last year, it would be Amazon to end up buying the gaming livestreaming upstart for nearly $1 billion. YouTube, though, didn’t necessarily need to validate the space with such a move, they’ve had a surplus of games-related content within their platform, virtually since […]
FIFA might be in turmoil at the moment with Swiss authorities conducting criminal investigations against the organization’s beleaguered president Sepp Blatter, however it still holds the keys to technology’s introduction into the game. The Brazilian Football Confederation (CBF) recently reached out to FIFA and IFAB in a bid to gain permission to introduce video refereeing […]
Fit for 90 is a growing player-monitoring system being delivered to elite soccer teams. The basis of the program is to quantify each athlete’s daily readiness on a 100-point scale in order to provide coaches with the information to optimize performance and development across the entire team. Highly reliant on player feedback, the subjective nature […]
Virtual reality is continuing to impress people around the sports world. We first read about how virtual reality was being used to train athletes and then it shifted to entertaining videos for fans. And now as the technology continues to develop, we are watching virtual reality as it is pushing the broadcasting envelope. NOS, a Portuguese […]
