Boston Red Sox Buy Social Media Vending Machines to Spread Holiday Cheer and Hype for Next Season
In the midst of revamping their roster during the offseason, the Boston Red Sox rethought how to build hype for next season, too. The additions of Hanley Ramirez, Pablo Sandoval, and Rick Porcello bring buzz around the team, but they can’t sell tickets just by their names alone. The Red Sox–despite its tradition and generational […]