With most of the play at the U.S. Open conducted under heavy sunlight, fighting through the heat and using the proper equipment to do so plays a huge role in determining winners and losers. The objects used for sun protection can also inadvertently affect the actual game play directly, such as in last year’s U.S. […]
As runners traverse the 26.2 miles of the Los Angeles Marathon on March 19, they’ll now be able to utilize over 40 on-demand location-based Snapchat Geofilters. Through a partnership between Snap, Inc. and the Skechers Performance Los Angeles Marathon, runners and spectators can now incorporate the marathon-themed overlays into the experience. Additionally, with more than 24,000 […]
On Monday, the Chicago Bulls continued its pattern of full narrative short stories on Snapchat as the team developed a unique “murder mystery” concept for the platform. This week’s Story centered on who deflated Big Ben, one of the Bulls’ inflatable mascots. Luka Dukich, Digital Content Manager for the Bulls, said that prior to the team’s home […]
Cleveland Cavaliers forward Richard Jefferson just took his Snapchat followers above the rim in his latest series of Snaps. While adorning Snap, Inc.’s Spectacles, a new wireless piece of hardware where users can send 10-second clips to their account, the 36-year-old Jefferson captured footage of him catching passes from his trainer, shooting from behind-the-arc and […]
