MELBOURNE, Australia — Augmented reality is an area that is showing a lot of traction for teams and venues to showcase their creativity and innovation. The NBA has an AR game where fans can overlay a basketball court and shoot some hoops anywhere in the world. Teams and venues down in Australia have also been busy […]
PHILADELPHIA — Is the six-second commercial the future of televised live sports? Fox Networks Group’s Bruce Lefkowitz thinks it could be. The network’s executive vice president of ad sales said as much during a panel about the future of sports consumption at the University of Pennsylvania’s Wharton Sports Business Summit on Friday. Those six-second ads […]
Ted Leonsis, the business mogul that owns and operates Monumental Sports & Entertainment (MSE), quietly announced his intentions for a $10 million venture capital fund for the purposes of investing in sports and entertainment tech startups. MSE owns three Washington D.C. sports teams—the Mystics of the WNBA, the Capitals of NHL and the Wizards of […]
Football financials are simply mind-boggling. The latest Sky and BT Sport live TV rights package is worth a whopping £5.14 billion over the next three years. It’s just been announced that each Premier League club will receive an eye-watering £96 million from TV revenue and the Premier League. The 2016-17 Premier League champions will pick […]
Business partnerships and sponsorships on a global scale are placed at a $500 – $600 billion valuation. In the U.S, it is expected to exceed $21 billion in 2015, with more than 70% of it spent on sports-related ventures. These are huge numbers; but where is the proof that this money is well spent? How […]
