Social media has allowed each of us to create a personal brand. We can share anything from opinions and thoughts to interesting articles and photos. Social media has also given us a glimpse into the personal brands of celebrities and professional athletes as curated by them – as opposed to the paparazzi and media. One athlete […]
It’s been a great year in the sports digital industry with a handful of new marketing trends, event experiences, sponsor activations, and insights from sports business conferences across the globe. Of course, there’s no better way to experience sports digital by staying connected while actually attending and participating in sporting events too! I’ve done it […]
Brands have been marketing their products and services with professional athletes for years. Having an athlete endorse a product adds credibility, exposure, and shows alignment with the brand’s corporate beliefs and values. Typically, brands would find an athlete spokesperson or brand ambassador and have her or him wear its logo, use its products, and talk […]
Director of Strategy and Analytics at Freshwire and Founder/Publisher of Partnership Activation, Brian Gainor, was the guest on episode six of the DSMSports Podcast. Brian offered several insights on how to pitch and execute brand partnerships in sports. What follows are some snippets plus the full audio recording of the interview. [slideshare id=27793916&doc=episode6brianganor-snippets-131031182340-phpapp02] Also, be […]
